Integrating modern, alternative and complementary medicine: A holistic approach to better patient care and cost-effectiveness Rajeev Gupta * Director International Organisation of Integrated Health Practitioners, Consultant, Barnsley Foundation Hospital, United Kingdom. https://zealjournals. com/wjast/content/integrating- modern-alternative-and- complementary-medicine- holistic-approach-better- patient https://rajeev.me.uk/ http://thehealthpractitioners. com/ http://rajeevgupta.co.uk/ Dr Rajeev Gupta Publication